Here's how San Antonio real estate pros are using ChatGPT

Exquisite Properties LLC’s website lists dozens of homes for sale in Alamo Heights, Monte Vista, Tobin Hill, Boerne and other neighborhoods, with detailed descriptions of spacious bedrooms, high-end kitchen appliances, bathroom features, backyard oases and nearby attractions.

Many of those property listings have been written using artificial intelligence — namely, by ChatGPT.

Some real estate professionals are using the popular AI-based chatbot to craft listing descriptions for homes, compose prospecting emails to attract new clients, obtain statistics on the market, draft financing terms for deals and generate ideas for eye-catching posts on social media.

Sebastian Montante, a real estate agent at Exquisite Properties in San Antonio and a Zillow premier agent, said he and some of his colleagues use ChatGPT for all of the above.

It helps them to be more efficient with time-consuming tasks — speedily spitting out missives sprinkled with humor, statistics on prices and sales, and descriptions of homes based on the information they enter — and it’s simple to use and free, Montante said. Even given the need to confirm that information cited is correct before sending or posting, the technology is a time-saver.

“I see it as an incredibly helpful tool,” he said.

Brad Dawson, a senior loan officer at Movement Mortgage in San Antonio, uses ChatGPT for work and conducts training on it for real estate agents.

His social media, a platform for interacting with clients, is a mix of tips for homebuyers, encouraging messages and family photos. After his dogs got groomed a few weeks ago, he told ChatGPT to write an Instagram caption about it using OutKast’s “So Fresh, So Clean” and emojis. He wanted to post something inspirational and asked the chatbot to use lyrics from Cody Johnson’s “’Til You Can’t.”

“I can put in my jumbled thought, and ChatGPT will immediately kick back the perfect caption with hashtags and emojis already done,” Dawson said.

It can also be used to create typo-free, grammatically correct text message campaigns, emails and presentations, Dawson tells agents. The chatbot can change the tone depending on whom the loan officer or agent is reaching out to.

“Everybody’s pretty flabbergasted by what this will do,” he said.

ChatGPT was developed by San Francisco-based artificial intelligence company OpenAI and released last fall. It’s since been used in myriad ways, such as writing essays, answering trivia questions, planning trips, creating fake news articles, and preparing legal documents. A professor at the University of Pennsylvania’s Wharton School found it could pass a final exam for the school’s Master of Business Administration program.

Earlier this month, real estate platforms Zillow and Redfin launched ChatGPT plugins to help buyers and renters find homes. People can enter criteria such as the number of bedrooms and bathrooms, the price range and the location they are looking in, and the chatbot will show them options.

The plugins are available to a select number of ChatGPT users, both companies said, and there are waiting lists for both.

“Generative AI is changing the way people search for information,” said David Beitel, chief technology officer at Zillow Group, in an announcement. “We understand its immense potential, and we look forward to developing more tech innovations with OpenAI technology in the future.”

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